Planning and carrying out PR campaigns and strategies
Monitoring the public and media's opinion of the students and customers
Writing and editing press releases, leaflets, brochures, speeches, newsletters
Organizing and participating in, conferences, exhibitions, events, and fairs
Acting as a spokesperson for the company’s brand
Promote CÀSÀ programs and services to the potential customer
Developing good working relationships with the media and liaising with the press on potential news stories
Writing and editing in-house magazines, case studies, and annual reports
Devising and coordinating photo opportunities
Work closely with the Digital marketing team
Measuring and reporting on the performance of all marketing campaigns
Responsible for corporate messaging development and distribution
Be the last point of contact with Company deliverables before they are published/distributed ensuring all formatting, aesthetics, and content are in line with Company standards and expectations
Proactively generate ways to advance the Company’s brand in industry trade publications, digital media, speaking opportunities, and other forms of advertising
Ghost-write articles on behalf of Company/key employees
Manage and implement the marketing activity for the sponsors and partners
Responsible for the distribution and content of e-Alert (electronic company newsletter)
Develop branded materials and merchandise items as needed
Manage and assist the team in maximizing membership potential with various local, regional, and national memberships, associations, and affiliations
Create the annual marketing plan/budget
Implement the annual Marketing & PR plan
Continually evaluate the public relations strategy
Ensure documents and marketing materials are current, accurate, and properly reflect the brand and desired messaging
Meet department KPI
Performs other duties as assigned which are in the best interests of the Company
Basic skills in Digital Marketing
Xüsusi tələblər
Degree level in Marketing, BD, or similar field
Additional certification in Marketing, BD, or PR is a plus
Proven work experience (3 to 5 years) as a Marketing & PR manager or similar role
Fluency in Azerbaijani, Russian and English languages.
Demonstrate ability to think creatively and independently
Advanced design knowledge/experience
Strong work ethic and motivation to succeed
Possess strong organizational skills and attention to detail necessary to prioritize multiple initiatives and projects
Excellent verbal and written communication skills.
Excellent interpersonal and customer service skills.
Excellent organizational skills and attention to detail.