Program Development And Deployment

• Lead the design and execution of comprehensive awareness and acquisition programs, including guided trials, virtual trials, and device landings.
• Ensure seamless and effective integration of these programs across both physical and digital channels to optimize consumer engagement and experience.
  
  

Collaboration And Execution Excellence

• Collaborate closely with physical channel partners to ensure excellence in execution and maintain high levels of consumer experience (CX) during program deployment.
• Work closely with the digital and commercial operations teams to implement necessary programs that improve the consumer journey.
  
  

Quality And Quantity Of Acquisition

• Take charge of both the quality and quantity of consumer acquisition, actively monitoring and optimizing the consumer funnel from non-awareness to awareness, and from trial to purchase.
• Collaborate with teams for seamless transitions in the consumer journey, focusing on buying stage to conversion, ensuring smooth handover to customer care.
  
  

Feedback Collection And Collaborator Collaboration

• Tasked with gathering valuable feedback from diverse customers to consistently improve and enhance program strategies.
• Foster strong collaboration between commercial operations, marketing, digital teams, and external partners to ensure aligned goals and cohesive execution.
  

Strategic Leadership

• Demonstrated ability to lead central initiatives and manage complex projects across multiple channels.
  
  

Consumer-Centric Design

• Proficient in crafting consumer engagement strategies that improve awareness and drive acquisition.
  
  

Cross-Functional Collaboration

• Strong collaboration skills, with the ability to work effectively across different organizational functions and with external partners.
  
  

Analytical And Decision-Making Skills

• Excellent analytical abilities to assess program performance and make data-driven decisions for optimization.
  
  

Innovative Thinking

• Ability to innovate and adapt in a dynamic market environment, continuously seeking new and effective ways to engage consumers.