Social Strategy & Planning

• Develop and implement a unified social media strategy aligned with brand positioning and business goals.
• Plan content calendars, campaigns, and social activations for promotions, product launches, and brand awareness.

Content Creation & Management

• Collaborate with designers, motion creators, and copywriters to produce engaging visual and written content.
• Tailor content tone, format, and creative style to suit each platform.

Community Building & Engagement

• Grow and manage an active online community by responding to messages, comments, and user inquiries.
• Initiate and manage engagement activities such as giveaways, live sessions, polls, and UGC campaigns.

Platform Ownership

• Own and drive performance on TikTok, Instagram, Facebook, WhatsApp, and Telegram.
• Monitor and optimize platform-specific promotions and support initiatives in collaboration with relevant teams.

Analytics & Reporting

• Track KPIs and generate actionable reports on performance, engagement, and ROI.
• Use insights to optimize content strategy, posting schedule, and audience targeting.

Collaboration

• Work closely with performance marketing, commercial, and customer care teams for cohesive messaging.
• Coordinate with influencers, media partners, and internal stakeholders to amplify brand visibility.

• Experience: 3–4 years in social media marketing or digital content roles.
• Track Record: Proven experience in managing and scaling social accounts across multiple platforms.
• Platform Expertise: Deep knowledge of trends and formats on TikTok, Instagram, Facebook, WhatsApp, and Telegram.
• Languages: Proficiency in Azerbaijani and Russian (English is a strong plus).
• Skills: Excellent communication, copywriting, creative thinking, and visual storytelling.
• Tools: Familiarity with social media tools and analytics platforms.
• Industry Background (Preferred): E-commerce, lifestyle, or retail.