RRP Digital Retention Specialist

Vakansiyanın detalları

Drive comprehensive retention strategies, including loyalty programs, CRM, lifecycle communications, and MGM.
Lead the RRP Retention execution, ensuring alignment across touchpoints and driving engagement.
Define, track, and analyze key performance indicators (KPIs) for retention and adoption programs.
Ensure efficient handling of inquiries and complaints, maintaining global/local standards and SLAs.
Optimize retention program mechanics and consumer care workflows for efficiency and improved user experience.
Manage escalations and implement corrective actions based on complaint analysis and feedback.
Generate integrated reports and actionable insights from performance data to inform strategic decisions.
Manage contracts and financial documentation related to vendors in scope

Bachelor’s or Master’s degree (preferably in Marketing, Business Administration, Economics).
2–3 years of relevant experience in digital marketing, consumer retention, consumer activations or loyalty programs (FMCG, Digital, or E-commers sectors preferred).Experience with Digital Marketing channels and platforms (Email Marketing, Marketing Automation, CRM systems, Analytics tools);
Strong analytical skills with proficiency in SQL, Excel, Google Analytics, or Power BI.
Deep understanding of retention metrics (churn rate, CLTV, purchase frequency)
Ability to design, execute, and optimize omnichannel campaigns (email, web, app, social media).
Experience in A/B testing, email deliverability, campaign targeting, visual content testing, and performance evaluation.
Fluent English, Azeri. Russian – to be advantage;
Strong strategic thinking & project management skills;
Ability to analyze data, generate reports, and translate insights into strategic actions.

Müraciət üçün (CV): https://jobs.jti.com/job/Baku-RRP-Digital-Retention-Specialist-00000/1214972801/?feedId=235001&utm_source=LinkedInJobPostings&utm_campaign=JTI_Linkedin