Marketing Communications & Research Specialist

Bakı

Azercosmos

Vakansiyanın detalları

Vakansiyanın təsviri

Content Creation & Marketing Collateral

  • Create engaging written and visual content for digital channels (website, social media, newsletters, presentations).
  • Develop product brochures, data sheets, case studies, and other sales support materials.
  • Develop and execute marketing communication plans across channels including digital, social media, print and events.
  • Maintain and update company website and social media platforms with fresh, targeted content.
  • Support internal communications initiatives, including employee newsletters, executive messaging, and company announcements.
  • Ensure brand consistency and accuracy across all content.

Market Research

  • Conduct research on market trends, competitors, new sales channels
  • Provide strategic recommendations to improve product positioning, customer targeting, and campaign effectiveness.
  • Track performance metrics for campaigns (e.g., engagement rates, conversion rates, ROI) and prepare detailed reports.
  • Compile and present insights to support campaign planning and product positioning.

Event Promotion

  • Content and concept development for trade shows, exhibitions, webinars, and conferences.
  • Develop event-related materials (banners, giveaways, presentations).
  • Photo and video coordination
  • Event Promotion (pre- and post- event)

POS Materials & Branding

  • Coordinate design of point-of-sale (POS) materials, including displays, signage, and branded merchandise.
  • Ensure consistent use of branding across materials and channels.

Sales Team Support

  • Collaborate with the Sales department to align marketing materials with sales objectives.
  • Provide tailored content and tools to support lead generation and product promotion.

Vendor Communication & Coordination

  • Coordinate with and manage vendors for printing, promotional materials, event services, and design.
  • Negotiate pricing and timelines to meet quality, brand, and budget standards.

Marketing Plan Execution

  • Assist in executing quarterly and annual marketing plans in line with business goals.
  • Support campaign rollout across online and offline channels.

Product Promotion

  • Contribute to product launch planning and execution, including messaging and marketing asset creation.
  • Help develop promotional strategies that highlight product benefits to target audiences.

Reporting & Documentation

  • Track and report on the performance of marketing activities and campaigns.
  • Prepare summaries and visual reports for internal stakeholders on completed tasks, event outcomes, and content impact.

Brand Awareness (Awards)

  • Support initiatives that position the company or its products/services for local and international award nominations.
  • Identify relevant industry awards and manage the full lifecycle of the nomination process—including content preparation, coordination with stakeholders, and submission.
  • Collaborate with leadership and departments to gather required data, achievements, and success stories for compelling submissions.
  • Maintain an annual calendar of awards and recognition opportunities, aligned with the marketing and PR strategy.

Xüsusi tələblər

  • Bachelor’s degree in Marketing, Advertising, Communications,
  • At least 2 years of marketing experience, preferably in IT, telecom, or high-tech industries.
  • Experience working with CSR projects and corporate social responsibility is a plus.
  • Skills in creating technically accurate content for digital channels and marketing materials.
  • Experience conducting market research, competitor analysis, and understanding customer needs in the technology sector.
  • Ability support corporate events (conferences, webinars, exhibitions).
  • Strong collaboration skills with sales and technical teams to develop precise and effective marketing materials.
  • Basic knowledge of digital advertising principles and modern marketing technologies.
  • Excellent business communication skills, ability to work with designers, and provide clear briefs.
  • Ability to multitask effectively and manage multiple projects simultaneously.
  • High responsibility, organization, creativity, and ability to work in a multidisciplinary team.

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