Loyalty Strategy & Program Development

• Develop and implement a comprehensive loyalty strategy across all business segments.
• Define value propositions for different customer groups (distributors, BinaStore, masters/end-users).
• Align loyalty initiatives with commercial objectives and sales targets.
  
  

Program Management

• Manage and develop existing platforms:
• BirBonus
• Loyalty Plus
• Usta Mənəm App
  
• Ensure consistent user experience and continuous improvement of each platform.
• Monitor performance and drive program optimization.
  
  

Customer Engagement & CRM

• Design and execute targeted campaigns to increase customer engagement and retention.
• Segment customer base and implement personalized offers and communication.
• Work with Sales teams to support onboarding and adoption of loyalty programs.
  
  

Data Analysis & Performance Tracking

• Track KPIs (active users, retention rate, frequency of use, sales impact).
• Analyze customer behavior and generate insights for program improvement.
• Prepare regular reports and recommendations for management.
  
  

Cross-Functional Collaboration

• Collaborate closely with Sales, Digital, IT, and external partners.
• Support integration of loyalty tools into commercial processes.
• Ensure alignment with Holcim Group digital and CRM standards.

• Bachelor’s degree in Marketing, Business Administration, or related field
• 2–4 years of experience in loyalty programs, CRM, or digital marketing
• Strong analytical skills and data-driven mindset
• Experience working with mobile apps, CRM systems, or digital platforms is a plus
• Strong communication and stakeholder management skills
• Fluent in English and Azerbaijani (Russian is a plus)