Develop and implement the company's overall fitness strategy, standards, policies, and operating procedures.
Lead the planning and design of fitness areas for new club developments, ensuring operational efficiency and an outstanding member experience.
Collaborate with architects, designers, project managers, contractors, and equipment suppliers throughout the design and construction process.
Define equipment specifications, support procurement, installation, testing, and commissioning of fitness equipment.
Design and continuously improve fitness products, including personal training, group exercise, functional training, and recovery services.
Monitor fitness department performance, including revenue, profitability, trainer productivity, member engagement, retention, and customer satisfaction.
Recruit, develop, coach, and evaluate Fitness Managers, Personal Trainers, and other fitness professionals.
Establish company-wide recruitment, onboarding, certification, and training standards for fitness teams.
Drive operational excellence through regular audits, performance reviews, and continuous improvement initiatives.
Support annual budgeting, forecasting, workforce planning, and commercial growth strategies.
Lead pre-opening fitness activities for new clubs, including staffing, operational readiness, and launch preparation.
Prepare management reports and provide strategic recommendations to senior leadership.
Xüsusi tələblər
Bachelor's degree in Sports Science, Exercise Science, Physical Education, Business Management, or a related field (Master's degree is an advantage).
Minimum 8 years of experience in the fitness industry, including at least 5 years in a leadership role managing multiple clubs or large-scale fitness operations.
Proven experience in fitness operations, facility planning, new club openings, fitness concept development, and commercial management.
Strong understanding of personal training, group exercise, functional training, and member engagement strategies.
Experience managing departmental budgets, revenue targets, and operational KPIs.
Strong project management, analytical, and business planning skills.
Professional fitness certifications (NASM, ACSM, ACE, NSCA, EREPS, or equivalent) are highly preferred.
Excellent leadership, communication, stakeholder management, and decision-making skills.
Fluent English is required; additional languages are an advantage.