Growth Marketing Manager

Bakı

Binance
Vakansiyanın yerləşdirilmə müddəti bitib

Vakansiyanın detalları

Vakansiyanın təsviri

  • Plan and execute 360 marketing plans for CIS countries 
  • Create out of box ideas, growth campaigns, social and community activities to drive growth across the Region
  • Being able to work with multiple internal and external stakeholders in a matrix organization and fast-paced environment
  • Strategic thinking and marketing background with an understanding of various marketing functions (from strategy to implementation)
  • Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration.
  • Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability.
  • Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns.
  • Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels.
  • Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences.
  • Grow our user base and increase awareness of the Binance brand in fun, creative and informative ways.
  • Monitor event/campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience.
  • Manage new media partnerships end-to-end to drive measurable growth.
  • Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth.

Xüsusi tələblər

  • Minimum 3 years of relevant marketing experience, preferably in tech/IT industry.
  • Execution-oriented mindset - with the humility, drive, and scrappiness to get it done.
  • Must have a strong interest and knowledge in crypto/blockchain/technology.
  • Must be able to work independently.
  • A university degree relating to Marketing is a plus.
  • Fluency in Russian and English.
  • Strong coordination skills and strategic mindset for marketing.
  • Familiarity with online and offline marketing avenues such as social media, community management, and event management.
  • Proven experience in growing and managing user base.
  • This is a fully remote position and candidates from all CIS countries can apply.

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