Product Manager

Vakansiyanın detalları

Əmək haqqı: Razılaşma yolu ilə
Kateqoriya: Marketinq menecer
Məşğuliyyət: Tam iş günü

Vakansiyanın təsviri

Leading Traditional Channel for whole portfolio, in terms of PiCoS (picture of success), performance initiatives to drive KPIs for this channel – penetration, transaction, volume share growth, frequency.

Facilitating in consumer demand generation for products via identifying the most effective sales markets, fine tuning planograms as well as requirements for quality characteristics of execution (points of interruption)

Leading and defining market and or sales team’s needs for POSM materials, focuses on ways to increase SOVI

Tracking stock of all portfolio across all regions

Leading Top SKU initiatives via creating focus, and regional opportunity mapping

"Developing and managing category/brand trade promotion budget to maximize sales opportunities across all customer segments

Deploying and executing new trade marketing strategies/tools to leverage the overall customer experience"

Leading digital initiative in the TT Channel

Leading instore shopper messaging initiatives aligned in BP, preparing a guideline for all zones (transition, impulse and destination), leading the planning process for innovations and promotions, achieve best execution for NPDs

Activating national consumer promos and or innovations in the channel, ensuring proper tactics to ensure targeted shopper communication and redemption rate

Coordinating periodic sales team trainings on Best Execution principals

Controlling all PICOS, pulse-checking via field visits

Monitoring, analyzing and evaluating trade and market performance and customer feedback to generate new ideas, identifies service features that need to be changed to meet customer needs.

Leading ABP preparations in channel, contributes to channel strategy alignment

Manages effectively DME budget of the channel

Manages cross-channel marketing activity alignment according to marketing calendar