- Developing Digital Marketing Strategies: Creating comprehensive digital marketing strategies
aligned with business goals, target audience, and budget constraints.
- Campaign Management: Planning, executing, and managing digital marketing
campaigns across various channels such as email, social media, search engine optimization
(SEO), pay-per-click (PPC) advertising, and content marketing.
- Content Creation and Management: Overseeing the creation and distribution of
high-quality content across digital channels, including website content, blog posts, social media
updates, videos, infographics, and more.
- Social Media Management: Managing social media accounts, including content
creation, posting schedules, community engagement, and monitoring of social media metrics.
- Email Marketing: Planning and executing email marketing campaigns, including
list management, segmentation, content creation, and performance tracking.
- Search Engine Optimization (SEO): Implementing SEO strategies to improve
organic search visibility and rankings, including keyword research, on-page optimization, link
building, and monitoring of search engine algorithms.
- Pay-Per-Click (PPC) Advertising: Managing PPC campaigns on platforms such
as Google Ads, Bing Ads, and social media advertising platforms, including campaign setup,
optimization, and performance tracking.
- Analytics and Reporting: Monitoring key performance indicators (KPIs),
analyzing campaign performance data, and providing insights and recommendations for
optimization.
- Budget Management: Managing digital marketing budgets effectively to achieve
maximum return on investment (ROI) and optimize spending across different channels.
- Staying Updated: Keeping abreast of the latest trends, technologies, and best
practices in digital marketing and implementing them to enhance marketing efforts.
- Analytical Skills: Ability to analyze data, interpret metrics, and derive actionable
insights to optimize marketing campaigns and improve ROI.
- Creativity: Innovative thinking to develop engaging content and creative
campaigns that resonate with the target audience.
- Technical Proficiency: Familiarity with digital marketing tools and platforms
such as Google Analytics, SEO tools, email marketing software, social media management tools,
and PPC advertising platforms.
- Communication Skills: Excellent written and verbal communication skills to
effectively convey marketing messages across various digital channels.
- Project Management: Strong organizational skills and the ability to manage
multiple projects simultaneously, meet deadlines, and collaborate effectively with cross-functional
teams.
- Strategic Thinking: Ability to think strategically and develop comprehensive
digital marketing strategies aligned with broader business objectives.
- Adaptability: Willingness to adapt to changes in technology, algorithms, and
consumer behavior to stay ahead in the dynamic digital landscape.
- Team Leadership: Leadership skills to manage and motivate a team of digital
marketing professionals, delegate tasks, and foster a collaborative work environment.
- Attention to Detail: Meticulous attention to detail to ensure accuracy in
campaign setup, content creation, and performance tracking.
- Customer Focus: Understanding of customer needs, preferences, and
behaviors to tailor digital marketing strategies and campaigns accordingly.
Overall, a successful Digital Marketing Manager should possess a blend of creativity, analytical skills,
technical proficiency, and strategic thinking to drive effective digital marketing initiatives and achieve
business objectives.
- Brainstorm and implement experiments and conversion tests
- 1-3 years experience in digital marketing or advertising positions.
- In-depth knowledge of various social media platforms, best practices, and website analytics
- Solid understanding of search performance marketing, conversion, and online customer
acquisition
- Tech sector domain expertise, including working with startups
- Up-to-date on the latest trends and technologies in digital marketing
If you think you are a good fit and if you would like to become part of a growing company and grow with us, please don’t hesitate to send your resume to [email protected] Candidates should send their CVs by including vacancy name in subject field