• Developing and implementing a digital marketing strategy
• Creating visual concepts for promotional activities
• Managing the digital marketing calendar
• Maintaining the online presence and reputation of the company
• Overseeing the creation and maintenance of social media content
• Tracking digital marketing performance
• Creating and updating digital marketing reports
• Overseeing the digital marketing budget
• Work with the Marketing team to put a roadmap and strategy of learning and exploring new marketing channels
• Create paid advertising campaigns on different marketing channels
• Optimize paid advertising campaigns using SEO and other tools
• Continuously explore new paid marketing channels
• Scale campaigns to maximize ROI
• Report on the growth and analytics of campaigns to stakeholders
• Monitor project status and budget
• Brainstorm and implement experiments and conversion tests
• Measure digital traffic
• Monitor social media and Google Analytics
• Instrument conversion points and optimize user funnels

• Bachelor degree in marketing or similar field
• Proven working experience in digital marketing
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience with digital marketing automation software
• Experience with Google Ads and Google Analytics
• Knowledge of web publishing
• Proficiency with SEO tools
• Verbal and written communication skills
• Strong interpersonal skills

Collaborate with agencies and other vendor partnersPlease send your CV with the name of the position you are applying for in the subject line of the letter.