Channel Marketing Manager

Vakansiyanı irəli çək 5 AZN

VIP vakansiya 5 AZN

Premium vakansiya 10 AZN

Vakansiyanın detalları

Əmək haqqı: Razılaşma yolu ilə
Kateqoriya: Marketinq menecer
Məşğuliyyət: Tam iş günü
ingilis dili

Vakansiyanın təsviri

Channel Vision & Strategy Development:
Leads development of channel and shopper insights to identify priority growth opportunities for CCI and inform portfolio deployment against those opportunities across the Sparkling and Stills business; overlays competitive insights to refine understanding of opportunity and ability to win competitively
Build 3-year vision and growth opportunities (volume and profit) by channels
Works with Category Marketing Manager to develop aligned portfolio growth strategy and resource prioritization for DME and Brand activation calendar
Define metrics for winning consistent with channel priorities, defining penetration, frequency, transaction, volume and share growth targets
Evaluate and recommend common practices, processes, programs, strategies, measures etc. to be used both across the business and in a vertically aligned manner
Marketing Programs Planning, Development & Coordination:
Ensures optimal planning of brand specific initiatives with Supply Chain & TCCC Brand Teams
Leads consumer promotion strategies with dedicated consumer / shopper / channel research, promo evaluation tools and metrics in coordination with TCCC
Ensures flawless execution of sparkling consumer promotions
Business Monitoring:
Monitors market growth, category trends, competitive environment
Identifies problems and opportunities (w/in volume, share, brand & region)
Cooperatively works with sales; tracks channel & regional performance
Monitors performance vs business targets
Presents business results
People Leadership:
Contribute personal and professional development of GPMs & PMs through coaching and career counseling