• Develop and execute marketing strategies tailored to Azerbaijan’s priorities and consumer insights, aligned with regional business objectives.
• Achieve vital business metrics based on country priorities, interfacing with internal stakeholders (Functions, Business Development Team, Country Manager) while collaborating across CISSEE Marketing team and CEMEA Hub.
• Lead end-to-end campaign development, including agency briefing, digital execution, media partnerships, content creation etc.
• Activate and manage global sponsorship platforms i.e. FIFA WORLD CUP 2026, Disney, F1.
• Design and implement local sponsorship activations i.e. music festivals, sports, fintech events.
• Deliver clear post-campaign analysis and performance reports to ensure continuous improvement.
• Manage our Visa Brand Evolution. Lead specific projects to support long-term health of the Visa brand & drive effective share of voice in the market.
• Effectively manage all stakeholders responsible for the successful implementation of a campaign including agencies, suppliers, merchants and banks and others as appropriate.
• Provide quantitative post-campaign and regular performance analysis in due time and incorporate learnings into future projects.
• Contribute to the identification of new market opportunities that will increase services to banks, merchants and cardholders and increase the value of the Visa brand.
• Share best practice and successful programs with other Visa Regional offices.

Client marketing

• Build strategic marketing plans with clients, including banks and merchants.
• Drive co-branded campaigns that support client growth and Visa usage.
• Help clients tap into Visa’s global platform and consult on best-in-class marketing practices
• Communicate annual / quarterly marketing plans to clients with regular updates at formal meetings.
• Drive marketing engagements with key clients including developing client marketing plans and execution of marketing initiatives and campaigns on behalf of Clients.
• Work to retain and grow Visa’s Clients business by delivering marketing solutions that maximize revenue and profitability for assigned products and services.
• Consult Visa’s Clients on best practices and successful programmes.
• Communicate annual / quarterly marketing plans to clients with regular updates at formal meetings.

Agency management, processes and financials

• Manage key partnership with our brand agency and media buying agencies from strategy, budgets, plan development, channel planning, data analysis and media optimization to push our marketing evolution upstream especially in the digital and social fields.
• Manage local marketing budgets, ensure accurate forecasting and reporting.
• Work closely with CISSEE Marketing team to manage country’s marketing budget and ensure that all activities adhere to Visa’s financial forecasting, reporting, sourcing, legal and compliance policies.
• Actively support the global brand strategy by ensuring all campaigns comply with the brand strategy and visual and verbal guidelines & Visa policies.
• Ensure compliance and process correctness of Visa key controls.

• Bachelor’s degree in marketing, business or a related field with a marketing foundation.
• Minimum 7 years of marketing experience, preferably in finance/payment industry, retail, services, Creative Agency or similar.
• Proven experience managing 360° degrees campaigns, with strong digital, social and content marketing capabilities.
• Demonstrated track record in the development and implementation of integrated campaigns as well as in marketing consultancy and in agency management.
• Experience in executing global sponsorships and managing local sponsorships is a plus.
• Experience with content and digital marketing is a plus.
• Multicultural sensitivity and interpersonal relationship management skills are essential including the ability to work effectively as part of a multi-functional country or regional team.
• Strong planning, organizational and problem-solving skills.
• Strong communication, planning and analytical skills.
• Ability to manage multiple projects in a fast-paced environment under short timelines.
• Should be proactive and demonstrate initiative, responsive and sociable.
• Strong personal motivation and commitment.
• Fluent Azeri / English / Russian speaker.