Develop comprehensive retention strategies, including loyalty programs, CRM, lifecycle communications, and MGM.
Lead the RRP Adoption Program, ensuring alignment across touchpoints and driving engagement.
Define, track, and analyze key performance indicators (KPIs) for retention and adoption programs.
Ensure efficient handling of inquiries and complaints, maintaining global/local standards and SLAs.
Monitor service quality and compliance, reporting on key Consumer Care KPIs (CSAT, FCR, response times).
Optimize retention program mechanics and consumer care workflows for efficiency and improved user experience.
Manage escalations and implement corrective actions based on complaint analysis and feedback.
Generate integrated reports and actionable insights from performance data to inform strategic decisions.
Develop and oversee the operational budget for Retention and Consumer Care direction.
Ensure efficient resource allocation across retention and consumer care operations.
Manage contracts and financial documentation related to vendors in scope.
Xüsusi tələblər
Bachelor’s or master’s degree (preferably in Marketing, Business Administration, Economics);
Minimum 5+ years of relevant experience in Consumer Retention, Loyalty Programs, CRM, or Customer Lifecycle Management, preferably within FMCG, Consumer Electronics, or Digital/E-commerce sectors;
Experience with Digital Marketing channels and platforms (Email Marketing, Marketing Automation, CRM systems, Analytics tools);
Understanding Consumer Care strategy and processes is a strong asset;