Marketing strategy

• Lead brand consistency and manage brand identity across all channels;
• Provide marketing goals and objectives that align with the overall business objectives;
• Provide a social media roadmap for the brand's positioning;
• Participate in implementing specific projects and procedures to align the workforce with the strategic goals.

Creative management

• Execute the process of briefing for creating the content plan;
• Execute the process of briefing for creating the style of video content;
• Lead the process of briefing for creating the UX/UI style;
• Provide the process of determining the release of creative work;
• Execute the process of creating and editing wording content at different assets.

Digital activities

• Lead and execute the process of briefing and creation for content for website;
• Lead and execute the social media advertising process;
• Lead the process of improving SEO;
• Provide the procedure for working with email marketing;
• Approve the process of communicating and cooperating with influencers;
• Provide the process of partnership with external digital channels, partners, organizations, etc.

Administrative

• Create marketing reporting;
• Analysis and audit of the result of the content marketing.

Offline marketing

• Provide and lead the process of briefing for procurement issues;
• Provide the process of creating of promotional materials list;
• Lead the process of creating design for outdoor placement;
• Lead the process of creating design or script for promoting on TV and radio;
• Provide a process of offline marketing events.

• Bachelor’s degree in Marketing, Management, Business, or a related field;
• Minimum of 2-3 years of experience in  marketing;
• Fluency in Azerbaijani and English;
• Proficiency in MS Office package;
• Expertise in Facebook Business Suite, SEO, and other digital marketing tools;
• Experience with CRM systems and website admin panels.