Campaign Setup & Automation: Build and launch email campaigns and automated workflows inside Customer.io based on provided briefs, templates, and copy.
A/B Testing: Set up A/B tests on subject lines, content, and CTAs to help optimise open rates and conversion rates.
Email Localisation: Coordinate and implement localisation of email content across multiple languages supported by our products, using AI tools and localisation guidelines.
Performance Tracking & Reporting: Track email performance metrics (open rate, CTR, CVR, unsubscribe rate, etc.) using tools like Mixpanel and Customer.io. Compile weekly reports and flag trends or anomalies.
Operational Support: Support the Marketing team with routine QA, list hygiene, tagging, and UTM tracking to ensure clean execution and data accuracy.
Cross-functional Collaboration: Collaborate with designers, product teams, and data analysts to ensure campaigns are on-brand, accurate, and effective.
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Experience: 1–2 years of hands-on experience in email marketing, CRM, digital marketing, or marketing operations.
Technical Skills: Familiarity with Customer.io or similar tools (Klaviyo, Mailchimp, Braze, etc.). Exposure to Mixpanel, Google Analytics, or other data tools is a plus. Basic understanding of A/B testing and segmentation
Language & Communication: Strong written and verbal communication skills in English. Experience working with or localising multi-language content is a plus
Mindset & Soft Skills: Fast learner with a passion for email marketing. Detail-oriented and process-driven. Proactive attitude and ability to work independently. Strong organisational skills and ability to manage multiple tasks