Responsible for collaborating with in-house team, Marketing Director and Sales team in developing annual individual marketing plan for rooms and spa, F&B and wellbeing targeting specific market segments and seasons for in charge hotels.
Organizes and supervises the advertising of all types of current and new campaigns according to the approved marketing plan.
Conducts constant analysis and market research in the direction of marketing development.
Develops PR and advertising projects to expand customer base and promote brand recognition in support of sales.
Directs and oversees all Social Media activities conducted by vendor companies.
Effectively and efficiently implements customer-related B2B and B2C promotion and communications in all relevant offline and online channels in accordance with the hotel's annual development marketing plan.
Tracks, measures and reports the productivity of specific hotel marketing campaigns and initiatives to generate ROI, brand impact and effectiveness.
Effectively allocates the approved marketing budget.
Creates and promotes special events throughout the year, focusing on wellbeing, “low seasons”, and public holidays to attract hotel guests.
Oversees media relations, works closely with them to arrange familiarization tours and monitors impact results on target audience.
Responsible for placement and follow-up of in cahrge hotels outdoor and indoor advertising.
Responsible for providing and overseeing responcible hotels marketing oriented information carriers, promotional materials and collaterals.
Solves other issues that will arise within the scope of the department's activities;
To carry out other marketing-related tasks and instructions of the management.
Xüsusi tələblər
Experience in marketing coordination or similar role
Knowledge of traditional marketing, content marketing, and social media marketing
Knowledge of English and Russian languages is must for this position