Customer Value Management (CVM) Specialist

Vakansiyanın detalları

Collaborate with internal teams and vendors to manage the integration of the automation platform with our data infrastructure (CDP, transactional data, triggers, etc.)
Build, test, and maintain automated workflows and customer journeys
Design and execute customer segmentation strategies based on behavior and value
Set up targeted, personalized campaigns and lifecycle communications
Monitor customer metrics (CLTV, retention, churn) and suggest optimization strategies
Work closely with marketing, product,ERP and tech teams to align CVM activities with business goals
Ensure correct data flow and trigger logic for ongoing campaigns

Higher education is required; a degree in Marketing, Business, or Data Analytics is considered an advantage
1+ years of experience in CRM, CVM, or customer lifecycle marketing (internship or part-time experience is acceptable for junior candidates)
Fluency in Russian is mandatory
Strong analytical thinking and data-driven mindset
Familiarity with marketing automation tools, CDPs, or CRM platforms
Understanding of customer segmentation, triggers, and personalization
Basic SQL or Excel proficiency is a plus
Experience with e-commerce or retail customer data is a plus