1. Retail strategy and Business performance.

• Develop and implement retail sales strategies aligned with company objectives, market conditions, brand positioning, and customer demand.
• Monitor performance across assigned brands and stores, identify growth opportunities, and ensure timely corrective actions.
• Define sales priorities, performance expectations, and operational focus areas for Brand Managers, Sales Managers, and store leadership teams.
• Ensure continuous improvement of retail productivity, profitability, service quality, and store execution standards.

2. Sales, profitability and P&L management.

• Oversee sales planning, budgeting, forecasting, and performance review across brands and stores.
• Monitor revenue, gross margin, profitability, operating expenses, and P&L performance, and ensure that commercial decisions support approved financial targets.
• Review sales trends, customer behavior, market developments, and competitor activity to adjust business priorities when needed.
• Ensure effective cost control and efficient use of company resources within the retail function.

3. Buying and assortment planning.

• Lead and oversee buying and assortment planning decisions in coordination with Brand, Commercial, and Planning teams, based on sales history, market trends, customer needs, store formats, and brand strategy.
• Ensure that assortment structure, category mix, product depth, price architecture, size availability, and seasonal ranges support sales and profitability targets.
• Review product performance, sell-through, slow-moving items, missing assortment opportunities, and post-season results to improve future buying decisions.
• Provide senior-level guidance on range selection, product prioritization, and store allocation principles.

4. Pricing, margin, markdown and promotion strategy.

• Define and oversee pricing, margin, markdown, and promotion strategy in line with company commercial objectives and approved authority limits.
• Monitor gross margin, discount levels, promotion profitability, price competitiveness, and markdown impact on inventory clearance and profitability.
• Approve or recommend markdown actions, promotional mechanics, clearance plans, and margin protection measures according to delegated authority.
• Ensure that promotions and price changes are commercially justified, operationally executable, and properly communicated to stores.

5. Stock and inventory ownership.

• Own and monitor stock performance across assigned brands and stores, including stock availability, inventory cover, stock turnover, ageing stock, sell-through, and replenishment effectiveness.
• Ensure proper balance between product availability, working capital efficiency, inventory risk, and sales opportunity.
• Coordinate with Commercial, Logistics, Warehouse, and Finance teams to resolve stock shortages, overstock, allocation issues, delivery delays, and inventory discrepancies.
• Drive actions to reduce slow-moving stock, prevent excessive markdown dependency, and improve stock productivity.

6. Store operations and customer experience.

• Oversee store operations to ensure compliance with company policies, retail standards, visual merchandising requirements, customer service expectations, and internal procedures.
• Ensure regular review of store performance, store visit results, audit findings, customer complaints, and service quality indicators.
• Drive improvements in store productivity, operational discipline, selling behavior, customer experience, and campaign execution.
• Ensure that all stores are properly prepared for seasonal periods, campaigns, peak trading periods, openings, and key business events.

7. Expansion, supply chain and stakeholder management.

• Support business expansion by assessing store performance potential, market opportunities, location performance, and operational readiness.
• Build and maintain effective relationships with landlords, suppliers, business partners, and internal stakeholders to support retail growth.
• Oversee coordination with supply chain and logistics functions to improve stock flow, reduce operational delays, and ensure store supply continuity.
• Escalate major risks related to store operations, supply continuity, lease matters, supplier performance, or business expansion.

8. People leadership and workforce planning.

• Lead, coach, and develop Brand Managers, Sales Managers, and other direct reports to build a high-performing retail management culture.
• Work with HR on strategic workforce planning, recruitment priorities, staffing levels, succession planning, and management development.
• Ensure clear accountability for store leadership teams through performance targets, regular feedback, and corrective action follow-up.
• Promote a performance-driven, customer-focused, and commercially disciplined retail culture.

9. Governance, reporting and risk control.

• Set and monitor KPIs for brands, stores, and retail management teams, ensuring regular performance reporting and management review.
• Ensure timely reporting on sales, profitability, operations, stock, customer experience, people, risks, and corrective action plans.
• Establish governance over commercial decisions, including buying input, pricing, markdowns, promotions, stock actions, and inventory risk escalation.
• Ensure compliance with internal rules, audit requirements, approval limits, cash discipline, stock control, and company governance standards.

Education:

• Higher education in Business Administration, Retail Management, Economics, Finance, Marketing, or a related field.
• MBA or relevant executive/retail leadership certification is an advantage.

Experience:

• Minimum 10 years of retail leadership experience, preferably in fashion, lifestyle, FMCG or mass market retail, including at least 5 years in a senior multi-store or multi-brand management role.
• Strong experience in buying, assortment planning, pricing, margin management, markdown strategy, promotion planning and stock/inventory ownership.

Professional knowledge:

• Retail strategy, sales management, P&L management, retail KPIs, store operations, customer experience, visual merchandising, workforce planning, supply chain coordination, internal control, and business expansion.

Technical skills:

• Advanced MS Office skills, especially Excel and PowerPoint.
• Knowledge of ERP, BI/reporting tools, and retail analytics is preferred.
• Good command of English is preferred.

Competencies:

• Strategic thinking and business acumen
• P&L and financial discipline
• Analytical thinking and data-based decision-making
• Change management and execution discipline
• Commercial ownership and margin mindset
• Buying, assortment and inventory judgment
• Customer and market orientation
• Problem solving and risk management
• Leadership and senior team management
• Negotiation and stakeholder management
• Operational excellence and process improvement
• Ability to work under pressure and manage competing priorities