Development and execution of an annual strategic PR, social media, and Marketing Communications plan that supports business goals and promotes programming, experiences, and offerings of the Hotel.
Understand the Hotels’ marketplace, key consumer trends and competitive landscape to devise data-led PR and Marketing Communications strategies that drive competitive edge and market share gains for the assigned Hotels.
Act as a subject matter expert to enable insight-led decision-making, create impactful integration, and develop messaging and storytelling opportunities within the assigned Hotels.
Overseeing hotel’s web and App content in alignment with Hotel’s positioning and business objectives.
Providing market insights with deep understanding of Hotel’s marketplace including market trends and shifts, ongoing competition’s marketing and social media communications and online activities.
Managing corporate and external agencies relationships, act as brand guardian in providing marketing briefs and brand guideline.
Teaming up with F&B and Spa teams to develop promotional and marketing activities calendar to maximize revenue opportunities
Partner with key business stakeholders and department heads to forge alliances and establish a seamless consumer experience supported by all functions.
Xüsusi tələblər
A minimum of 5 years work experience in Public Relations and Marketing Communications
Previous experience in Luxury Retail or Hospitality industry is a plus.
University degree (Bachelor's minimum)
Excellent Azerbaijani, English and Russian communications skills (verbal and written), a strong sense of quality, and a creative mindset
Experience in formulating integrated Public Relations, Social Media, and Marketing Communications strategies and tactical plans
Proven relationships with media, community and business contacts that have delivered demonstrable results, and the personality to maximize these contacts.
Proficiency in leveraging social media networks and related monitoring tools (Instagram, Facebook, Twitter, LinkedIn, etc.).
Strong and effective interpersonal skills.
A self-starter that can multi-task and prioritize.
The ability to create newsworthy events, develop story ideas and follow through with pitch leads
Pro-active towards fast changing and competitive hospitality environment
Strong budget management, business acumen, and negotiating.