Vakansiyanın təsviri
- Analyze big data and generate customer insights to advise solution and present this insight back to stakeholders.
- Make recommendations based on data analysis to improve processes, increase sales & customer engagement and retention.
- Develop and manage customer segmentation, loyalty programs and customer roadmap, including strategic and tactical initiatives to grow customer lifetime value.
- Develop and implement end-to-end segmented CRM campaigns, including planning, execution, and evaluation, to drive customer acquisition, retention, and loyalty.
- Collaborate with cross-functional teams to define campaign objectives, target audience, messaging, and offer strategy.
- Design and execute A/B tests and data-driven experiments to optimize campaign performance and improve key metrics.
- Monitor campaign results and analyze data to provide insights and recommendations for ongoing optimization and future campaign strategies.
Xüsusi tələblər
- Degree in a quantitative field (e.g., Business Administration, MIS, Statistics, Computer Science, Data Science, or a related field)
- Proven work experience as a CRM Analyst, CRM Campaign Specialist, CRM Marketer, Marketing Analytics or in a similar role
- Strong analytical skills with the ability to interpret complex data sets and draw actionable insights
- Strong knowledge of SQL and ability to write complex queries are required
- Experience with data visualization and reporting tools (e.g., Tableau, Power BI) is a plus.
- Excellent communication skills with the ability to present findings and recommendations to non-technical stakeholders
- Strong expertise in CRM campaign management, including campaign planning, execution, and performance analysis
- Experience with data segmentation, targeting, and personalization strategies within CRM systems
- Solid understanding of A/B testing methodologies and data-driven decision-making
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Results-oriented mindset with a focus on driving measurable outcomes and achieving campaign goals
- Eagerness to learn new tools and skills
- Interest in sport and virtual games is preferred
Müraciət etmək üçün: [email protected]
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