Channel Vision & Strategy Development
- Leads development of channel and shopper insights to identify priority growth opportunities for CCI and inform portfolio deployment against those opportunities across the Sparkling and Stills business; overlays competitive insights to refine understanding of opportunity and ability to win competitively
- Build 3-year vision and growth opportunities (volume and profit) by channels
- Works with Category Marketing Manager to develop aligned portfolio growth strategy and resource prioritization for DME and Brand activation calendar
- Define metrics for winning consistent with channel priorities, defining penetration, frequency, transaction, volume and share growth targets
- Evaluate and recommend common practices, processes, programs, strategies, measures etc. to be used both across the business and in a vertically aligned manner
Marketing Programs Planning, Development & Coordination
- Ensures optimal planning of brand specific initiatives with Supply Chain & TCCC Brand Teams
- Leads consumer promotion strategies with dedicated consumer / shopper / channel research, promo evaluation tools and metrics in coordination with TCCC
- Ensures flawless execution of sparkling consumer promotions
Business Monitoring
- Monitors market growth, category trends, competitive environment
- Identifies problems and opportunities (w/in volume, share, brand & region)
- Cooperatively works with sales; tracks channel & regional performance
- Monitors performance vs business targets
- Presents business results
People Leadership
- Contribute personal and professional development of GPMs & PMs through coaching and career counseling
