• Market Development
• Develop and implement the market development strategy for Airium.
• Identify priority market segments (residential, commercial, industrial, renovation).
• Establish value proposition vs alternative solutions (EPS, XPS, mineral wool, foam concrete).
• Identify pilot projects and flagship reference projects.

Initial market penetration and early project pipeline.

• Specification & Technical Promotion
  
  

Promote Airium to decision-makers influencing building design.

Target stakeholders:

• Architects
• Structural engineers
• Thermal consultants
• Developers
• Design institutes
  
  
  

Activities:

• Technical presentations
• Project design support
• Preparation of technical documentation
• Participation in early project stages
• Project Development & Sales
• Build and manage a pipeline of projects.
• Negotiate commercial agreements with developers and contractors.
• Coordinate internally with technical teams and applicators.
• Track projects from design stage to execution.
• Strategic Partnerships
  
  
  

Develop relationships with:

• General contractors
• Real estate developers
• Precast manufacturers
• Large construction companies
• Market Intelligence
• Monitor construction trends and regulatory developments.
• Track competitor solutions and pricing.
• Provide feedback to management regarding product adaptation and strategy.
• Marketing & Awareness
  
  

Support marketing initiatives:

• seminars and training sessions
• professional events
• demonstration projects
• technical publications
  
  

Key KPIs

• Number of projects specifying Airium
• Sales volume generated from projects
• Pipeline value of upcoming projects
• Number of strategic partnerships

Preferred:

• Degree in Civil Engineering
• Construction Engineering
• Architecture
• Building Technology
  
  
  

Alternative:

• Technical background combined with strong commercial experience.
  
  
  

Professional Experience

• Minimum 5–8 years experience in one of the following sectors:
• Construction materials (cement, dry mortars, insulation)
• Building systems (ETICS, insulation, roofing)
• Technical sales in construction
• Project development or specification sales
• Experience with specification-driven sales is highly desirable.