Monitor, analyze, and report on performance metrics across various digital marketing channels (SEO, PPC, social media, email, and content marketing) to assess campaign effectiveness and ROI.
Manage and analyze web analytics data to understand user behavior, track key performance indicators (KPIs), and identify opportunities for website improvement and optimization.
Design, implement, and analyze A/B tests and other experiments to optimize conversion rates (CRO) and improve user experience across digital platforms.
Implement and manage social listening tools to monitor online conversations, gather customer feedback, and analyze brand sentiment across social media platforms.
Conduct comprehensive market research to gather insights on customer behavior, market trends, and the competitive landscape, providing actionable recommendations for marketing strategies.
Utilize data-driven insights to optimize digital marketing campaigns, improving conversion rates, customer engagement, and overall campaign performance.
Work closely with cross-functional teams, including digital, creative, and product teams, to ensure alignment of marketing strategies with overall business goals.
Regularly monitor and analyze competitor marketing activities and market positioning, providing insights to maintain a competitive edge.
Stay updated on the latest digital marketing trends, tools, and best practices to continuously improve marketing efforts and drive innovation.
Xüsusi tələblər
Bachelor’s degree in Marketing, Business, Data Science, or a related field.
Proven experience in digital marketing, market research, and data analysis.
Strong analytical skills with the ability to interpret complex data sets and translate them into actionable insights.
Proficiency in digital marketing tools (Google Analytics, SEMrush, HubSpot, etc.), A/B testing platforms, CRO tools, and social listening software.
Excellent communication and presentation skills.
Ability to work independently and as part of a team in a fast-paced environment.
Strong attention to detail and a proactive approach to problem-solving.