Lead & Organise the Business Unit:

• Define, lead, and develop the e-commerce team and its structure, instilling clear priorities, process, accountability, and a high-performance culture,
• Lead the Sales Operations, Product, CRM, and Marketing workstreams,empowering managers to own day-to-day execution; attract, develop, and retain key talent,
• Lead the commercial launch of new or upgraded storefronts, in coordination with the Group’s Technical team’s delivery schedule.

Own Commercial Growth & the P&L:

• Hold full P&L accountability for Emporium and each brand store — revenue, margin, cost control, and growth — and define commercial strategy, targets, and direction across the portfolio,
• Set pricing, promotional, brand-mix, and customer-acquisition strategies appropriate to each store’s premium positioning,
• Own budgets, KPIs, and reporting to the Supervisory Board, and the commercial roadmap as the platform evolves toward mobile apps and new storefronts.

Own Online Merchandising & Customer Growth:

• Own online merchandising and assortment so that each store sits within the luxury-to-premium fashion segment, distinct from mass-market marketplaces,
• Drive user growth, conversion, basket value, and retention, leveraging existing CRM (Salesforce), loyalty, and operations tools.

Partner Technology & Vendors:

• Act as the key commercial counterpart to the Group Technical Lead, translating commercial priorities into the technical roadmap (1C,
• Salesforce, Shopify Plus, mobile apps),
• Manage agency, contractor, and vendor relationships at a strategic level, ensuring shared group infrastructure is used effectively.

Area of Responsibility:

• E-Commerce Business Unit Leadership
• Workstream Management and Team Development
• Commercial Launch and Storefront Growth
• P&L, Budget and KPI Ownership
• Commercial Strategy, Pricing and Promotions
• Online Merchandising and Assortment Management
• Customer Growth, Conversion and Retention
• Technology Roadmap Alignment
• Vendor and Agency Management
• Supervisory Board Reporting

•  6+ years in business leadership (e-commerce or online retail preferred),  including proven leadership of sizable, multi-functional teams delivering  commercial performance online,
• A track record of running multiple workstreams in parallel, with ownership of revenue, margin, and growth (P&L) for one or more properties,
• Experience launching new stores, start-ups, or businesses online is an advantage.

Education:

• Bachelor’s degree in Business, Marketing, Retail, Fashion Business, or a related field (Master’s an advantage), or equivalent senior commercial / business-leadership experience.

Key Skills:

• Strong leadership and organisation across teams and parallel workstreams; strategic thinking and commercial judgement,
• Sound financial and administrative literacy (budgets, P&L, reporting),
• A background in premium or fashion retail, or the sensibility to lead one;premium-merchandising instinct is valued and can be deepened by a strong leader,
• Platform fluency (Shopify Plus, Salesforce, 1C or any other ERP) sufficient to be a credible counterpart to the Technical Lead — not a hands-on tech expert;
• Advanced English (Azerbaijani and/or Russian a strong advantage).